Melanie Joy Plant Proof Simon Hill

Food ideology with Melanie Joy, PhD

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In Episode #178 we hear from Harvard trained Psychologist Dr Melanie Joy on food ideology and speciesism. This is a condensed throwback of a previous episode we recorded together.

Key things covered in this episode:

– What lead Melanie to studying psychology and veganism

– Learning how to communicate the vegan message

– Cognitive dissonance and why people may react negatively to the vegan message

– What is carnism and the system that disconnects us from our food

– The difficulty of communicating the vegan message

– Vegan allies and using psychology to open the conversation to non-vegans

– The potential harm of using comparisons of slavery, the holocaust & rape

– How to approach people in a way that they will be receptive to the message

– Vegans using shaming techniques is demotivating

– Moral superiority in vegans and privilege

– Trauma narratives and toxic moral perfectionism

– Finding a healthy process of communicating

– Focusing on feeding compassion

– The rapid growth of the vegan movement



The 3 minute video on Carnism created by Melanie and her team Beyond Carnism that I referred to in this conversation

Connect with Melanie on Instagram @beyondcarnism website

Melanie’s Book Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, 10th Anniversary Edition

The Vegan Matrix – another book written by Melanie exploring what she believes is a serious problem with the vegan movement: unexamined privilege.

Melanie’s 2015 TedX Talk Toward Rational, Authentic Food Choices

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