Last updated: 24 October 2026
This policy applies to “consumer health data” as defined by the Washington My Health My Data Act, Nevada’s consumer health data law, and similar US state laws. It sits alongside our main Privacy Policy. The Proof Pty Ltd (ABN 58 623 758 869), PO Box 1992, Byron Bay NSW 2481, Australia.
What we collect
Health measurements and test results you enter into the Longevity Score calculator or the Living Proof Challenge (such as blood pressure, blood test results, VO2 max, waist, grip strength, bone density, resting heart rate, fitness test results, and wellbeing scores).
Where it comes from
Only from you, through our forms.
Why we collect it and how we use it
To calculate your Longevity Score, show your progress over time, and study the challenge’s results without your name or email, in a form that doesn’t identify you. Your consent to all three is given with one tick box on the form.
Who we share it with
Our website host (WP Engine) and contractors who help run the challenge, only so they can provide their services to us. We don’t share it with advertisers, data brokers, or affiliates, and we don’t sell it.
Your rights
You can ask to know what consumer health data we hold about you and who we’ve shared it with, withdraw your consent, and ask us to delete it. Email hello@theproof.com. We’ll respond within 45 days, and you can appeal a decision by replying to our response.
Consent
We only collect consumer health data with your consent, given on the form when you enter it.
