Last updated: 24 October 2026
The Proof Pty Ltd (ABN 58 623 758 869) (“The Proof”, “we”, “us” or “our”) runs theproof.com, The Proof podcast, the Living Proof Challenge, and related newsletters, guides, and courses. We’re an Australian company, and we handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If you’re in the European Union, the United Kingdom, or the United States, the extra sections near the end also apply to you.
This policy explains what we collect, why, who we share it with, and how you can access, correct, or delete it. Questions go to hello@theproof.com.
You can browse the website without giving us your name. You can’t get a Longevity Score saved to your record without giving your name and email, because that’s how we link your baseline and follow-up results.
We collect health information through the Longevity Score calculator only to:
We ask for your consent on the form itself, with one tick box that covers saving your results with your name and email and using them, without your name or email, to analyse the challenge. You need to tick it to calculate and save your score. You can withdraw your consent at any time by emailing us, and we’ll delete your saved results.
We will never sell your health information, use it for advertising, or use it to build ad audiences. Only The Proof team members who run the challenge and its analysis can see it. We don’t ask for or accept lab reports or other documents – you enter your own results.
The Longevity Score is an automated calculation based on published research. It’s educational, isn’t medical advice, and isn’t used to make any decision about you. Your story image and progress card are created on your own device, and any photo you add is never uploaded to us.
We don’t use your information for any other purpose unless you’d reasonably expect it, you agree, or the law requires or allows it.
We share personal information only with service providers who help us run The Proof, and only as much as they need:
Service | What it does | Where data may be stored |
|---|---|---|
WP Engine | Hosts our website and its database, including calculator entries | United States |
Klaviyo | Sends our newsletters and challenge emails | United States |
Substack | Hosts the Living Proof Challenge posts, community, and paid subscriptions | United States |
Stripe | Processes payments | United States and Australia |
Google (Tag Manager, Analytics, Ads) | Website analytics and advertising | United States and other countries |
DigitalOcean | Stores images and files uploaded to our website | Singapore |
Meta (Facebook, Instagram) | Advertising | United States and other countries |
Our contractors and agencies (such as our email agency, web developer, and management company) | Help run our marketing and website | Australia and the United States |
We may also disclose information if the law requires it, to protect someone’s safety, or as part of a sale or restructure of our business (in which case the buyer must handle it in line with this policy).
Many of our service providers are in the United States, and some of our team works from the US, so your personal information will likely be stored or accessed outside Australia. Before we disclose it overseas, we take reasonable steps to make sure the recipient handles it in a way that’s consistent with the APPs, for example through contracts and by choosing providers with strong security practices.
We store personal information with reputable providers that use encryption and access controls. Only team members who need it can access it, and calculator entries are restricted to the people running the challenge. No system is perfectly secure. If we have a data breach that’s likely to cause you serious harm, we’ll notify you and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.
After that we delete or de-identify the information. If you ask us to delete your information sooner, we will, unless the law requires us to keep it – in which case we’ll tell you and stop using it for anything else.
You can ask to see the personal information we hold about you, correct it, or delete it by emailing hello@theproof.com. We’ll respond within 30 days. We may need to confirm your identity first. If we can’t give you access, we’ll tell you why.
If you’re unhappy with how we’ve handled your information, email hello@theproof.com and we’ll respond within 30 days. If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
We use cookies to make the site work, remember your preferences, measure traffic, and show relevant ads. You can block or delete cookies in your browser settings, but some parts of the site may not work properly.
Our website and programmes are for adults. We don’t knowingly collect personal information from anyone under 18. If you think a child has given us information, contact us and we’ll delete it.
We process your personal data on the basis of your consent (including your explicit consent for health data), to perform a contract with you, to meet legal obligations, or for our legitimate interests in running and promoting The Proof. You have the right to access, correct, delete, restrict, or object to processing, to data portability, and to withdraw consent. You can also complain to your local data protection authority. Transfers outside the EU and UK are protected by standard contractual clauses or other approved safeguards.
We don’t sell personal information, and we don’t share health information for advertising. Depending on your state, you may have the right to know what we collect, ask us to delete or correct it, and opt out of targeted advertising – email hello@theproof.com. If you’re in Washington, Nevada, or another state with a consumer health data law, see our Consumer Health Data Privacy Policy.
We may update this policy from time to time. We’ll post the new version here with its date, and if a change is significant we’ll let you know by email or a notice on the website.
The Proof Pty Ltd PO Box 1992, Byron Bay NSW 2481, Australia hello@theproof.com
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